Visible Hotels Management and Consulting Services

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Maximum Room Sales / Optimum Benefit

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Corporate Profile
Visible Hotels is a consulting firm experienced in online distribution channel management, revenue management, digital marketing, profitability, and management, serving boutique hotels and independent accommodation businesses of varying sizes. Founded in Istanbul in 2018, the company actively serves a wide range of establishments, from boutique hotels to 5-star hotels.
Founder — Bora Yıldırım
Bora Yıldırım built his career in leading 4 and 5-star accommodation establishments in Istanbul, holding management positions in front office and sales-marketing, eventually reaching the general manager level. Visible Hotels, which incorporates this 29-year industry experience, was established to offer independent businesses the revenue management and distribution expertise considered standard in corporate hotel structures, but through an outsourced management model. Instead of large team structures, the company adopts a focused and personal responsibility-based service approach. Bora Yıldırım personally provides services to each property in the portfolio.
Model Description
Visible Hotels' outsourced management model; This partnership is based on the complete takeover of online distribution and revenue management functions without imposing any additional staffing obligations on the propery's operational structure.
1 — Due Diligence and Preliminary Analysis
Before the collaboration begins, the property's existing distribution structure, channel performance, CompSet positioning, and pricing policy are reviewed. This free and non-binding assessment culminates in a written summary report identifying priority revenue gaps and areas for intervention.
2 — Channel Takeover and Restructuring
Upon commencement of the service relationship, access to Booking.com, Expedia, Agoda, and all OTA extranets where the property is active is taken over. The content architecture is redesigned according to the technical requirements of each channel: room type hierarchy, photo optimization, description standards, and promotional structure are configured in a platform-specific manner.
3 — Revenue Management and Pricing Strategy
Dynamic pricing is developed by evaluating CompSet analysis, historical occupancy data, demand calendar, and segment mix targets together. During periods of high demand such as conferences and trade shows, the price position is increased; during periods of low demand, a flexible approach prioritizing occupancy is implemented. Weekly Revenue & Forecast meetings are held optionally.
4 — Continuous Management and Performance Reporting
Once the channel structure is stabilized, the service enters a routine management phase. Guest review tracking, updating the promotion calendar, and monthly performance reporting are carried out continuously. Organic ranking improvement and booking volume increase generally reach a measurable level in the third and fourth months.
Pricing
The service is provided with an invoice for a fixed monthly consultancy fee. Performance-based commissions or additional fees per channel are not applied.
Faced with the increasing competition in the tourism sector due to technological advancements and globalization, we serve hotels across Turkey, from 5-star hotels to boutique hotels, with the mission of supporting them in realizing their potential and making them more visible to their competitors. By following trends and technological developments in the tourism sector, we accurately identify the needs of hotels; highlight their strengths, support them with solutions that increase their business volume, and aim to increase their market share by supporting them in providing services at international quality standards with marketing strategies.